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It's a recurring favorite of Allen's. He absolutely adored it when we first got it, as you can see from this post on my personal site. And he's now smitten with it once again. It rhymes, it's colorful, and it teaches him the alphabet. It's easy to read enthusiastically with spunk and a little attitude ( Mommy likes to dance as she reads "Chicka chicka boom boom," swinging her shoulders back and forth).
I always point to the letters as I read them so he can learn to identify them, and now I'm encouraging him to point to them as well (they are lowercase letters, so it's a little more challenging for him. He's more familiar with the capital letters). It's a book I feel really good about reading to him because I know he's learning as well as enjoying the book.
This is one of my personal favorite children's books for the above reasons. I recommend it for all parents of young children. It's pretty much universally adored by toddlers, I think. And because it's got such a nice rhythm to it and it's short, parents don't get sick of reading it.
Enjoy the book and have fun with it!
xoxo,
Allegra